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Why Bother?

Managing your marketing will help manage your carbon footprint.

Managing the carbon footprint of your marketing activity is a cost effective and highly visible way of demonstrating your organisation's commitment to environmentally-friendly practices.

As managers, directors, Chief Executives and decision makers we have a responsibility to reduce our carbon footprint, however small that may be. However, we also have a responsibility to our bosses, stakeholders and customers to ensure that we communicate effectively, successfully and profitability.

At InHouse we interpret strategies creatively and of late, the key issue in the boardroom has been how to incorporate ‘green and environmentally-friendly policies’ into the business plan and out towards the customer.

A recent survey conducted by The Carbon Trust suggested that:

  • Consumers are becoming increasingly concerned about green issues when making purchasing decisions on products and services.
  • 74 % of people think businesses are not doing enough to cut their carbon emissions and tackle climate change.
  • 64 % of people say that their carbon footprint is important.
  • 66 % want to know the carbon footprint of the products they buy.
  • 67 % are more likely to buy a product with a low carbon footprint.
  • 64 % are more likely to use a business that claims to have a low carbon footprint.

All this adds up to the need to introduce and visibly demonstrate an organisation's commitment to environmentally-friendly practices.

InHouse - Marketing & Design Consultancy